Digiplay Initiative

Ho, S. H., & C. H. Huang (2009).  Exploring success factors of video game communities in hierarchical linear modeling: The perspectives of members and leaders. Computers in Human Behavior. 25, 761-769. Abstract

Joe, S. - W., & C. - K. Chiu (2008).  Proposing online game loyalty and its antecedents considering gender as a moderator: a qualitative study. Quality & Quantity. 1-11. Abstract

Hsu, C. L., & H. P. Lu (2007).  Consumer behavior in online game communities: A motivational factor perspective. Computers in Human Behavior. 23, 1642-1659. Abstract