Digiplay Initiative

Hamari, Juho, & Vili Lehdonvirta (2010).  Game design as marketing: How game mechanics create demand for virtual goods. International Journal of Business Science and Applied Management. 5(1), 14-29. Abstract

MacInnes, I., & L. Hu (2007).  Business models and operational issues in the Chinese online game industry. Telematics and Informatics. 24, 130-144. Abstract