Digiplay Initiative

Lee, M. C. (2009).  Understanding the behavioural intention to play online games An extension of the theory of planned behaviour. Online Information Review. 33, 849-872. Abstract

Wang, Y. S., H. Y. Wang, & H. H. Lin (2009).  Investigating the Mediating Role of Perceived Playfulness in the Acceptance of Hedonic Information Systems. Proceedings of the 13th Wseas International Conference on Systems. 322-327622. Abstract

Hsu, C. L., & H. P. Lu (2007).  Consumer behavior in online game communities: A motivational factor perspective. Computers in Human Behavior. 23, 1642-1659. Abstract

Fang, X. W., S. Chan, J. Brzezinski, & S. Xu (2005).  Moderating effects of task type on wireless technology acceptance. Journal of Management Information Systems. 22, 123-157. Abstract