Digiplay Initiative

Li, S. G., & X. Kuo (2007).  The enhanced quality function deployment for developing virtual items in massive multiplayer online role playing games. Computers and Industrial Engineering. 53, 628-641. Abstract

Ip, B., & G. Jacobs (2006).  Quality Function Deployment for the games industry: Results from a practical application. Total Quality Management & Business Excellence. 17, 835-856. Abstract