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Quality Function Deployment for the games industry: Results from a practical application

Submitted by Jason Rutter on Fri, 09/03/2007 - 21:11.
Tags:
Publication Type  Journal Article
Year of Publication  2006
Authors  Ip, B.; Jacobs, G.
Journal Title  Total Quality Management & Business Excellence
Volume  17
Pagination  835-856
ISBN Number  1478-3371
Accession Number  ISI:000241165000004
Key Words  Quality Function Deployment (QFD); Voice of the Customer (VOC); customer requirements; computer games; video games; games industry; quality planning
Abstract  

In the light of the increasing amount of poor and mediocre software that proliferates in the computer and video games industry, this paper extends a previously described framework for the application of Quality Function Deployment in games development. The results from a study involving gamers and industry experts reveal subtle yet important differences between various aspects of rally-game design for different categories of gamer. The methods provide developers with systematic approaches with which to manage and tailor the development process for different gamers, using the so-called Voice of the Customer and views of experts, thus helping to improve quality and company reputation.
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