With the proliferation of robotics in industry, education and entertainment, artificial intelligent robots challenge the way we think about relationships between humans and machines. This study examines critical issues in artificial life and rights, which are an emergent but, as yet, little understood area of educational inquiry through one of the most popular video game, The Sims. Since The Sims deals with simulated people and relationships, this game introduces important issues about ethics and morals [12, 13]. Drawing from examples through The Sims discussion forums, I will discuss our very notion of rights and what this means for artificial life in order to raise moral questions about social simulation and gaming.