This paper suggests that the digital games industry products are not limited to games-related
hardware and software or the related spin-off industry products. Further, consumers “labour”
with games is transformed into a product that is sold to advertisers and sponsors. In case of
gamer-made modifications, this commodification of leisure is taken into extreme. It is obvious
that the cultivation of unpaid modder labour necessitates different methods than the traditional
forms of labour. It is suggested that mod competitions are used as a strategy of control over the
hobbyist developers. Through competitions modders become interpellated as important members
of the industry and simultaneously end up surprisingly comfortably harnessed. Finally, the paper
suggests that the competitions that offer an attractive means to monitor the mod scene,
paradoxically also work against industry’s advantages by revealing the laborious nature of
computer game development to the hobbyists.