In contrast to the many technological developments of the last ten years that have shaped also the researchers’ key tasks, the literature reviews have not diversified much from their traditional forms. This is somewhat surprising given that the manual scan of journals and copying of selected articles in the university library have transformed into an online discovery in various full-text and bibliographic databases. What is more, there are several insightful text mining and information visualization tools that have been developed to help the researcher in profiling, mapping and visualizing knowledge domains. The purpose of this paper is to demonstrate by way of an example the potential of a new approach called research profiling, and to raise discussion about the method’s applicability in enriching traditional literature reviews. The specific topic of interest in this paper is digital games research as indexed in the ISI Web of Science. Altogether 2.136 articles were profiled. Almost half of the digital games research were classified either under computer science or psychology, or their subcategories. Only a small subset of the research was conducted from a business or management school perspective, which points to an obvious gap in the literature.