As part of "Computer Games: Learning meaning and method" which took place at the London Knowledge Lab on 26th January Jason Rutter was invited to present on games research methods.

Drawing on the Digiplay Initiative's interest in consumer behaviour, his short presentation - titled 'Is there methodology in this madness? Searching for meaning in mundane gaming' - looked at the utility of using ethnographic methods to explore gaming.

He argued that a shift in research focus from the individual game text to the organisation of game playing allowed analysis which could be successfully used to inform broader research, business and policy decision. The slides of this presentation are available online.

More information on the Games Day and other presentations can be found on Diane Carr's web page at the London Knowledge Lab.