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Abstract:

From the very beginning of the computer gaming industry, women have been involved - as players, artists, programmers, producers, managers and even CEOs for premier game development houses. Why is it then, that most games are not developed to include women as part of the audience? This text explores the answers to this question and examines the relationship between women and computer games, both the women in the gaming industry and the women who serve as a market or potential market for computer games. Written for game designers, developers and publishers, the book explains the benefits of considering gender differences in game development and marketing. Using popular game titles as examples, the book explores why these games appeal to such a predominantly male audience, and investigates the key differences between male and female entertainment criteria. It also explains how males and females differ in regard to reward systems and learning styles, and how this information can be used to enhance game play.