The Digiplay Initiative is a research collective specializing in consumer research in the areas of digital games, adoption of technologies, online well-being and intellectual property crime. It undertakes commercial and academic research as well as providing online information services to the research community. Focusing closely on users we have developed a multi-discipline and multi-method approach to academic and commercial research. We explore the links between technology, innovation and consumer practice in order to get to the heart of consumer attitudes, motivations and change.

Our research, publications and presentations include:

• The Consumption of Counterfeit Goods: ‘Here be Pirates?’
  Rutter, J. and Bryce, J.,
  (Forthcoming, Sociology.)
• Poca diversión: las barreras de las aficionados a los videojuegos/Not Much Fun: The constraining of female video gamers
  Bryce, J.; Rutter, J., 2007
  

A new collection of essays from the Digiplay team aimed at digital games researchers and teachers is now available. Covering the study of digital games from business and design to culture and education the book provides and excellent source of current thinking in the field.